ADAGE: “HOW JOHNNIE WALKER IS HIGHLIGHTING WOMEN AT THE OSCARS— WHICH SNUBBED FEMALE DIRECTORS”
RED CARPET STRIDES
Client: Johnnie Walker Role: Art Director GCD: Leanne Amann Writers: Victoria Trow & Sydney Lemens Design: Quan Bui Production: Teddy Poppick
IN THE 95 YEARS OF THE OSCAR’S, ONLY 3 WOMEN HAVE WON THE AWARD FOR BEST DIRECTOR. IN 2023, ZERO WERE NOMINATED. WE CREATED OUR OWN CARPET THAT HONORS SEVEN INCREDIBLE FEMALE DIRECTORS WHO PUSH THE BOUNDARIES OF CINEMA. THE CARPET WAS ROLLED OUT AT THE WOMEN IN FILM PRE-OSCAR’S PARTY THE NIGHT BEFORE THE AWARDS, AND AGAIN AT THE VANITY FAIR AFTERPARTY FOLLOWING THE SHOW. WATCH MORE WOMEN-MADE FILMS.
We created an initiative called “Women-Made Wednesdays”, and partnered with the streaming service MUBI— where every Wednesday in March, we encouraged people to #WatchMoreWomenMadeFilms by plugging our partnership offering free subscriptions throughout the month.
We also made a custom cocktail to pair with the films, which we introduced to influencers and the public via custom cocktail kits.
